Get-Found Guide to Etsy

With over a million shops on Etsy, getting found by your ideal customer can feel nearly impossible...

Rise above the competition with the GET-FOUND GUIDE

Hi, we're Sarah Korhnak and Beth Anne Schwamberger. We're Etsy Sellers, Podcasters, and Mamapreneurs. When we opened our Etsy Shop, The Amateur Naturalist, in late 2012, we soon noticed that the competition for home decor, and even terrariums, was quite fierce. What was it that made some shops rise in the rank and show up on the front page of search results, whereas so many were lost amidst the missions of other listings...destined to be ignored?

We soon discovered the world of SEO (Search Engine Optimization). There were threads upon threads within forums and Etsy teams discussing and debating the finer points of getting found on Etsy. And, as we dug further, we realized that there were threads upon threads of simply BAD advice.

We decided to take action and test what worked and what didn't.

One of our butterfly terrarium kits ranked on the first page of Etsy search results for the highly competitive keyword phrase "Mother's Day Gift".

This listing maintained its position on the first page for 18 months, and it resulted in our second highest month of sales in 2.5 years on Etsy (beating out 2 Christmas seasons!).

We showed up at just the right time. When people were searching for Mother's Day Gifts, we were right there waiting with the perfect gift ideas. We can help you to get found at just right right time too.

Even by just optimizing a small percentage of our listings, we've had hundreds of thousands of views in our Etsy shop, over 1,500 sales, and multiple wholesale orders.

SEO is a powerful tool that has allowed us to "set it and forget it" when it comes to our Etsy shop, and it can do the same for you.

Search Engine Optimization is all about finding just the right keyword phrase that your ideal customers will search for, and then being meticulous enough to follow through with the details so you can out-rank the competition and stake your claim in the marketplace. 

SEO doesn't have to be confusing, overwhelming, or impossible. The Get-Found Guide for Etsy simplifies the process with action-oriented tips, steps, and tutorials. Please don't waste another minute scouring the forums for tips and anecdotes that may or may not be grounded in reality. Grab everything you need to get found on Etsy all in one place. 

It's time your ideal customers found you.

What can the Get-Found

 Guide do for me?

  • Learn tips and tricks for finding the keywords that your customers are searching for...and the keywords your competition is missing!
  • Learn how to get found and featured on Etsy
  • Learn what to do once you've found just the right keyword phrases and how to make sure you actually rank for them
  • Learn powerful search engine secrets to help you rank on the first page of Google for content in your niche
  • Learn about social signals, and all the strategies that go beyond keywords and help you get ahead

What's included in the

Get-Found Guide?

  • PDF E-book 
  • Over 50 Actionable Steps to get found more often 
  • 3 Worksheets to brainstorm keywords, select killer keywords to target, and track your progress over time 
  • Video Tutorials 
  • Over 4 Hours of Step-by-Step Videos to walk you through the process of finding keywords, narrowing down your list to the very best options, using little-known strategies to get found more often both on Etsy and on Google. 
  • SEO Tips we haven't shared anywhere else, and... 
  • The exact method I use to get my listing to the first page of Etsy search results within minutes.

What customers of the Get-Found Guide to Etsy are saying:


I've learned so much from the Brilliant Biz Moms community Beth Anne - because I'm a designer first and a businesswomen by accident, my old method was just to make more, better designs and put them out there and keep my fingers crossed that someone will find them. I've been pretty lucky thus far. You (and Sarah) have taught me that by being direct and intentional with they way I put things out there counts as much - if not MORE - than the quality of the designs. An hour of intentional SEO on Etsy (I'd never paid attention to SEO!) set me up for amazing Easter sales. Next week I'm diving into your Pinterest program (another underutilized platform for us) and I believe it's going to be amazing for Little Goodall. THANK YOU for what you do!

-Mary Goodall of Little Goodall

Since we last spoke I have started using Promoted Listings and have found these analytics very helpful in choosing Titles, Tags & key word phrases. They become personally tailored to my shop and niche. 

Thanks again for your continued help and awesome tips! As I prepare a listing or rework an existing listing I hear yours and Sarah’s voices in your calm friendly ways guiding me through. 

I can’t thank you enough! My shop is in a good place now and my sales are at an ideal level which allows me to enjoy other areas of my life as well. Keep doing what you’re doing!!

-Jennifer of LittleBCottonShoppe



“I FINALLY GET ETSY SEO! Praise God in heaven, I figured it out. And here is my proof – just listed this for the first time and it is debuting on Page 1 of the “girl boss” search, kitty corner to the Brilliant Business planner (the girl boss earrings!)! BIG thanks to Beth Anne Schwamberger for her help along the way!! 

-Jill of Favoring Brave

Thank you for this guide! I have watched the videos and followed the steps and… I saw my 2 fashion illustrations on the first page of Etsy within 30 minutes!!!! I used only 2 key words and bit up the competition of almost 27k ! 

Also my Louboutin illustrations are featured on their suggested paintings window. 

-Anna of Works by Anna Hammer